Some cool things I learned here:
- Decks/RFP's - I've had the chance to support the creation of custom sales & pitch decks for notable networks such as ABC, Paramount, Uber, etc. Each deck was designed to showcase our cross-platform advertising options, leveraging data and brand narrative to drive partnership opportunities on our site.
As part of my internship project, I was tasked with creating an RFP from scratch—building out a full media plan with customized budget options tailored for Paramount. The responsibility was placed upon myself in structuring budget tiers, aligning cross-platform opportunities with client objectives, and ensuring the proposal was both data-driven and strategically compelling.
I carried out each tier with a strategic rationale: lower tiers highlighted efficient entry points with high-value placements, while higher tiers layered in premium sponsorships, cross-platform takeovers, and custom social integrations that unlocked broader reach and deeper audience engagement. The tiers were designed not only to show spend flexibility, but also to illustrate the trade-offs and added value at each level, giving Paramount a clear roadmap of how their investment could scale across our site.
- Rotations - I had the opportunity to rotate across multiple departments, including ad operations, programmatic sales, direct digital sales, account management, and research. This rotation gave me exposure to the full commercial workflow and allowed me to gain hands-on experience with industry-standard tools.
Working with the programmatic and research team, I became familiar with Google Ad Manager (GAM) by assisting with QA, trafficking, and pre-launch checks to ensure correct targeting, click-through URLs, and flight dates. On the data side, I worked with DMP platforms such as Permutive to build audience profiles and case studies that demonstrated campaign alignment and targeting strength.
I also supported PMP (Private Marketplace) setup and monitored pacing reports from SSPs to help identify under-delivery and recommend optimizations. These responsibilities showed me how data, platforms, and strategy intersect.
